Campaign Strategy

The long-term development of Nigeria’s agricultural sector is hinged on the preparedness of succeeding generations (the youth) to take over from the aging population of farmers in the country. Only a few young people see a future for themselves in agriculture, and this threatens the development of the sector.

Empowerment Initiatives

One of the reasons for youth apathy towards agriculture is the drudgery associated with agriculture, limited access to finance, the unfavorable business environment, and lack of basic social amenities in rural areas where agricultural lands abound.

BATN Foundation seeks to encourage and support the youth to be involved in sustainable agriculture through the Farmers for the Future Project (F4F). This project targets final year students of Agriculture across all academic institutions in Nigeria and provides access to finance, skills development, and mentorship opportunities needed to thrive in the sector.

Objectives of the Farmers for the future Project

Make a career in Agribusiness attractive

Prepare future generations for the challenges of feeding a growing population

Help develop unique talents and broaden youth interest in sustainable Agriculture

Encourage the establishment of sustainable agricultural enterprises among young people by commercializing their business ideas

Reduce unemployment and youth restiveness in the society

Lagos Farm Fair

In a population of about 186 million people and a diversified economy, agriculture contributes to 70 percent of total employment. More than 80 percent of the total farming population are rural smallholder farmers, who in many ways are pillars of the agricultural sector and key influencers of its sustainable development.

Smallholder farmers are farmers who own small-based plots of farmland on which they grow subsistence or cash crops and rely almost exclusively on family labor. The scale and rudimentary method of farming make it difficult for these farmers to access credit facilities to upscale their production or compete in the modern food value chain. With poor access to infrastructure, inputs, and markets, they are one of the most vulnerable groups in the value chain system.

A business opportunity exists for smallholder farmers to raise their incomes by switching from low-quality bulk produce to high-value agricultural produce, but they face a number of constraints. Since high-value agricultural commodities are perishable, there is significant volatility in their prices, which thus pose significant market risks. In addition, small scale farmers have low volumes of marketable surplus, and their farms are mostly located in remote areas with poorly developed infrastructure and transportation links, leading them to face high transaction costs and risks in the production and marketing of such commodities.

To bridge the gap, BATN Foundation, in partnership with the Lagos State Government, will organize an annual Farm Fair to create market linkage for smallholder farmers. It is expected that the Fair will be a business platform to expose farmers to opportunities in urban areas without any financial burden or risks, help showcase the quality and variety of their Farm Produce and open their horizon to new Agribusiness opportunities.

A business opportunity exists for smallholder farmers to raise their incomes by switching from low-quality bulk produce to high-value agricultural produce, but they face a number of constraints. Since high-value agricultural commodities are perishable, there is significant volatility in their prices, which thus pose significant market risks. In addition, small scale farmers have low volumes of marketable surplus, and their farms are mostly located in remote areas with poorly developed infrastructure and transportation links, leading them to face high transaction costs and risks in the production and marketing of such commodities.

To bridge the gap, BATN Foundation, in partnership with the Lagos State Government, will organize an annual Farm Fair to create market linkage for smallholder farmers. It is expected that the Fair will be a business platform to expose farmers to opportunities in urban areas without any financial burden or risks, help showcase the quality and variety of their Farm Produce and open their horizon to new Agribusiness opportunities.

Objectives of the Fair

Promote small enterprises for business growth

Support smallholder farmers within the State

Provide market access and linkage

Create a platform to network and explore business opportunities

Provide fresh and healthy farm produce to the public

Promote Agribusiness among urban youths

Accessibility to Grants and Business Opportunities

The Government at all levels – local, state and federal, the private and development sectors have numerous business packages to encourage young agric-preneurs to set up small/medium scale enterprises. But many young people are not aware of these packages or the opportunities available to them.

The Wealth Is Here campaign would put the spotlight on these opportunities and encourage young people to optimize the opportunities available.

Digital Media Campaign

This is a coordinated effort, using several social (and traditional) media platforms to reinforce the message that there is wealth in Agriculture and young people can make it in Nigeria.

Expected outcomes:

  • Reach over 5 million Nigerians with the Wealth Is Here message
  • Promote business enterprises in Agriculture
  • Create a knowledge base for wealth creating opportunities in Nigeria
  • Link potential entrepreneurs with access to finance and markets
  • Empower at least 10 agri-preneurs to establish viable businesses

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