Background

In December 2017, news broke that illegal immigrants awaiting passage into Europe are being sold into slavery. Many of these immigrants were Africans and a significant number were from Nigeria.

The news of the Libya slavery re-echoes the prevailing issue of unemployment in the country and the African continent. According to the National Bureau of Statistics, the country’s unemployment rate rose from 14.2% to 18.8% in 2017. It is also said the Nigerian labor population increased from 83.9 million in the second quarter to 85.1 million in the third quarter of 2017, a difference of an additional 1.2 million in the workforce. While the youth make up about 70% of the Nigerian population, a significant proportion is unemployed.

In sheer desperation for a better life, the youth believe the promise of economic freedom across the shores of the Atlantic and are deceived into giving all they have to secure illegal entry into some European countries. The journey to Europe begins through the Sahara Desert into Libya, then across the sea and into Italy or other targeted destinations. Some make it alive, while others do not. Recently, most have been captured and sold into slavery in intermediate locations.

In the wake of this scourge, the Nigerian Government aggressively began to repatriate its citizens from Libya, but there are still concerns that the slavery trap is not enough to dissuade these returnees or other vulnerable youth from the delusion that they can only excel in Europe.

The #Wealthishere campaign is a strategy by British American Tobacco Nigeria Foundation to change this mindset, by exposing the Nigerian youth to the entrepreneurial opportunities in the country and also to highlight stories of entrepreneurs – Foreign and National – who have excelled in their fields. The message is that you can excel and prosper in Nigeria because wealth is here.

The #Wealthishere campaign is a platform to reinvigorate the entrepreneurial spirit in the younger generation, through sustainable agriculture. It is also a campaign to revive hope and patriotism in Nigeria.

In the wake of this scourge, the Nigerian Government aggressively began to repatriate its citizens from Libya, but there are still concerns that the slavery trap is not enough to dissuade these returnees or other vulnerable youth from the delusion that they can only excel in Europe.

The #Wealthishere campaign is a strategy by British American Tobacco Nigeria Foundation to change this mindset, by exposing the Nigerian youth to the entrepreneurial opportunities in the country and also to highlight stories of entrepreneurs – Foreign and National – who have excelled in their fields. The message is that you can excel and prosper in Nigeria because wealth is here.

The #Wealthishere campaign is a platform to reinvigorate the entrepreneurial spirit in the younger generation, through sustainable agriculture. It is also a campaign to revive hope and patriotism in Nigeria.

The objective of the Wealth Is Here Campaign is to:

Create awareness on the agri-preneurial opportunities in Nigeria

Ignite the entrepreneurial spirit in the younger generation

Expose young people to agri-preneurial packages available in public and private institutions

Revive the spirit of patriotism

Made with Digikali

Stay Connected

           

© Wealth Is Here